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Ships from Vancouver, BC. Complimentary next day delivery.
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Ships from Vancouver, BC. Complimentary next day delivery. 〰️
Includes Leatherette Case. A pure, chemical-free eyeliner that protects and nourishes your eyes while being safe for daily use. Crafted from herbal ingredients, it’s soft and effortless to apply.
The only eyeliner that’s 5000 years old.
Temple ghee, wild foraged herbs, and an Ayurvedic tradition of eye care that predates every beauty brand in existence. Meet the Shri Liner.
✓ 30 day happiness guarantee
Made with A2 Ghee, Castor Oil and Triphala
NOURISH + PROTECT + COOL
The Shri Liner is Ayurveda, distilled into eyeliner. A modern pencil made with familiar ingredients chosen for glide, texture, and everyday definition.
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We pride ourselves for sourcing ultra premium ingredients. Crafted in small batches, this sacred formula combines cow ghee, revered for its cooling and Pitta-balancing properties, with protective castor oil, nourishing Triphala, and beeswax from mustard-fed hives. Every ingredient is selected to soothe, strengthen, and sanctify the delicate skin around your eyes.
Full list:
Ingredients / Ingrédients: Ricinus Communis (Castor) Seed Oil, Cera Alba, Prunus Amygdalus Dulcis Oil, Copernicia Cerifera Wax, Phyllanthus Emblica Fruit Extract, Terminalia Chebula Fruit Extract, Terminalia Bellirica Fruit Extract, Berberis Aristata Root Extract, Ocimum Sanctum Leaf Extract, Vernonia Cinerea Whole Plant Extract, Butyrum (Ghee), Theobroma Cacao Seed Butter, Camphor. -
Our Organic Kajal is made from forest foraged herbs long celebrated in Ayurvedic tradition for their ability to nourish and protect the eyes. Over weeks, the herbs are infused and collected as soot on a copper plate, capturing their full potency. This soot is then blended with natural oils and ghee to create a soft, luxurious formula.
The result is a 100% natural, lead-free kajal that defines, protects, and cares for the eyes, safe for daily use and steeped in time honoured ritual. -
Shri in Sanskrit embodies the divine feminine — a force of abundance, radiance, and reverence. It is the essence of beauty that transcends the surface, reminding us that true beauty is rooted in balance, vitality, and sacred energy. Shri calls forth the power of nourishment, grace, and inner strength, reflecting beauty as a holistic experience — one that nurtures both the body and soul.
WHAT OUR CUSTOMERS ARE SAYING
“I’m diagnosed with severe dry eye syndrome, meaning my eyes are uncomfortable 24/7. Since the moment I wake up - until the moment I go to sleep. needles to say, normal makeup causes a burning sensation to my eyes. But this... this is Black Gold Ok?? A soon as I applied it, It didn’t burn AND it even felt creamy and moisturising.”
“Actually feels like medicine for the my eyes”
“This is a super dark eyeliner. It’s my favourite. Natural and doesn’t burn my eyes. ”
Includes Leatherette Case. A pure, chemical-free eyeliner that protects and nourishes your eyes while being safe for daily use. Crafted from herbal ingredients, it’s soft and effortless to apply.
It strengthens eye muscles and nerves, protects against dryness and irritation, and supports overall eye vitality.
Smooth and creamy, just like your favorite eyeliner, but nourishing, hypoallergenic and safe for daily wear.
We've partnered with GreenAffair and their advanced testing lab at the Indian Institute of Science Education and Research (IISER) in Mohali. They’re one of India’s most respected research institutions. With their state-of-the-art facilities, every ingredient we use is rigorously tested for safety, potency, and integrity. This collaboration is part of our ongoing commitment to clean, transparent beauty that never compromises on quality.
Frequently Asked Questions
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Kajal is an eye preparation that predates modern cosmetics by thousands of years. Long before synthetic eyeliners existed, women & men across South Asia, the Middle East, and North Africa used kajal to define their eyes and protect them from the sun and environmental damage. The Shri Liner is made the same way. From the same ingredients, the same process.
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Some do. It's one of the most common concerns people don't know to ask about. Many commercial and even traditionally-made kajals contain lead or other heavy metals. The Shri Liner contains zero lead. And we test for it at IISER Mohali, one of India's leading research institutions, to prove it.
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Herbs are foraged from forests and infused over weeks, then collected as soot on a copper plate, a process that captures their full potency. That soot is then blended with ghee, castor oil, and beeswax to create the formula. No shortcuts, no synthetic binders. It's made in small batches exactly the way it's always been made.
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Yes. Every ingredient is chosen specifically because it's gentle on the delicate skin around the eye. No synthetic fragrance, no parabens, no chemical preservatives. It's hypoallergenic and formulated for daily wear.
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The Shri Liner contains cow ghee and beeswax, both sacred to the Ayurvedic tradition this formula comes from. Our ghee is sourced from a cow temple, where cows are never subjected to forced births or factory farming practices. They live with care and reverence, and the ghee is a byproduct of that, not the product of exploitation. If your concern with animal products is ethics, we share that concern. That's exactly why we source this way.
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Traditional kajal is soft and ghee based by nature. It's not designed to be locked on your face all day. It will settle and soften as you wear it, and a touch up by midday is normal and expected. That's part of the ritual. What it gives you in return is a formula that actually nourishes while you wear it, something no waterproof synthetic liner can say.
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Because what's in the $5 liner is not what's in this one. Small-batch production, forest-foraged herbs, third-party lab testing, and a formulation that actually benefits your eyes rather than just sitting on them — that's what you're paying for. Most eyeliners cost pennies to make. This one doesn't.
The Team
The Makeup Pantry is a Vancouver based sub-brand of the Cosmetics Foundation of BC, a nonprofit dedicated to research informed education on cosmetics and personal care. Our team of makers, educators, and wellness enthusiasts creates every product with care and intention, inspired by the foundation’s mission to promote transparency, critical thinking, and informed choices for consumers.
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Makeup once had purpose. Eyeliner wasn’t just for show. It protected the eyes from sun and dust. Turmeric wasn’t just brightening. It was cleansing, healing, sacred. Beauty began as ritual, not routine.
But. What once healed now harms. Mass market beauty traded wisdom for shortcuts. Ancestral knowledge for synthetic sheen. The Makeup Pantry exists to restore intention. To remind us that beauty was never just aesthetic. It was protective, purposeful, and alive.
This isn’t just clean beauty.
This is ancestral.
Safe, sacred, and made with meaning —
the way beauty began. -
Ayurveda is one of the oldest and most comprehensive systems of medicine, originating in India over 5,000 years ago. It is a highly systematic approach that draws from nature’s vast resources like plants, minerals, oils, and other natural substances. All to support the body’s natural intelligence.
This knowledge has been passed down through observation, practice, and tradition. Women crafted their own beauty and healing tools with the same care, intention, and seasonality they used in preparing food. Every ingredient was chosen for its ability to heal and restore.
We follow this timeless approach, selecting ingredients known in Ayurveda for their ability to soothe, protect, and restore. Not just because they’re natural, but because they’ve been trusted for centuries to bring balance and vitality.
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We work slowly, in small batches, using hand-sourced ingredients grown with care and transparency. Each ingredient can be traced directly to the farmer through a barcode on every product. Every single ingredient also goes through IISER Mohali, one of the biggest and most reputable testing labs in India.
We know all of our farmers personally, which means every ingredient is harvested with respect for both the land and its people. Each ingredient is chosen not only for its natural purity but for its specific purpose. To nourish, protect, and restore.
